![]() It’s a strategy that has turned the storied fashion house into a hashtag-worthy pop culture sensation.īalmain isn’t the first fashion house to replace its human models with digital approximations. The creative director has spoken at length about the importance of diversity, and has a history of racially diverse runway casting. But the #BalmainArmy prioritizes celebrity and influence regardless of race. Balmain’s CGI-diversity-equals-real-diversity message is especially surprising coming from Rousteing.
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